Ayam Brand Community Care x JAKOA

Orang Asli community have felt the economic impact of COVID-19 through reduced economic opportunities.

Ayam Brand™ in cooperation with the Department of Orang Asli Development (JAKOA) is introducing the #AyamWithYou community care campaign to Orang Asli communities in Selangor.

The #AyamWithYou community pantry is now self-sustaining in 13 locations nationwide with communities coming together to give & take daily essentials such as food, to help those in need, supported by product contributions from Ayam Brand, Mission Foods & Alce Nero.

The community care campaign is being rolled out at Kampung Orang Asli Changkat Bintang, with 1 month's supply of Ayam Brand & Alce Nero products being contributed to a total of 39 Orang Asli families from these communities.

The Director General of JAKOA, Prof Dr Juli Edo said that the #AyamWithYou campaign was needful for its tangible & psychological support of Orang Asli communities through the contribution of food essentials during these challenging times.

"The stimulus sprovided for Orang Asli has been helpful for many communities, nationwide but they are still facing economic challenges, specifically putting food on the table. The #AyamWithYou campaign is a timely & positive uplift for Orang Asli communities, a reminder that they are not alone, as organisations & individuals have their interest at heart. Our thanks to Ayam Brand & Alce Nero for their generous contribbution of premium healthy food products," Prof Dr Juli Edo says.

As the communities are deep in the interior, JAKOA will take the on the logistics support & coordinate with the Tok Batin to distribute a box of 27 products to heads of households in each community, while ensuring that social distancing is practised.

"These communities are hard hit economically & the contribution of food items will longer shelf lives is a vital lifeline. We hope more organisations join he #AyamWithYou campaign, or initiate their own charitable giving," he adds.

Through its long-running Corporate Social Responsibility programmes Ayam Brand™ has contributed more than 2 million healthy meals for charity, providing nutritous food to more than 21,800 people from 524 charity organisations & NGOs over he past 13 years.

The #AyamWithYou community care campaign has supported front liners at Hospital Sungai Buloh, the homeless, he differently abled, orphans, single mothers & the elderly since the Covid-19 pandemic started in Malaysia. Approximately 20k Ayam Brand products have been distributed to date.

"We have reached out to different communities, especially those in need through the community care campaign & are glad to work with JAKOA to support Orang asli communities. Our products are nutrient dense with reduced sugar & sodium that well suit Orang Asli diets. We modified the community pantry concept as there are fewer donors due to the isolated locations. We welcome other brands to join us in supporting these communities. The take away from the #AyamWithYou campaign is that as communities we can lift each other up," says Ayam Brand Malaysia's Marketing Manager, Ms Teoh Wei Ling.