Our Values

Ayam Brand™ Value

Denis Freres Group is the licensee for Ayam Brand™. the group traces back its origin to 1862, as one of the most successful family owned company in the Far East, thanks to the entrepreneurship and business ethics of the Denis family.

Ayam Brand™ has become a household name in Asia for quality food products - particularly fish products, thanks to its continuous commitment to a corporate credo which still stands today, after more than 100 years in business;

  • Quality
  • Activity
  • Price stability
  • Affortability
  • supply continuity
  • Visibility
  • Adaptability
  • Honesty
  • Value the community

Ayam Brand™ values the relationship wih suppliers, distributors, employees and all business partners. We are dedicated to listen and respond to the expectation of our customers across generations and countries.

Asian Recognition


logo asia top Ayam Brand™ is ranked the 1st brand for canned food & 179th consumer brand.


logo best brand Ayam Brand™ is awarded the World's Best Brand in Asia Pacific for canned food.
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